A curated background music service for short-term rental properties: holiday lets, vacation rentals, Airbnb units, Vrbo listings, boutique apart-hotels. Built for hosts who treat the stay as a designed experience — and who know that the first thirty seconds of a guest arrival shape the entire review.
From £12.99$16.99€14.99 per month.
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A short-term rental is the only hospitality format where the host is not present at the guest arrival. There is no concierge greeting, no doorman, no human voice to set the tone. The guest opens the door, walks in alone, and the room speaks for itself for the first thirty seconds.
Most rentals stay silent in that moment. A few have a Bluetooth speaker that the previous guest left on a random playlist. Very few have thought of the arrival as a designed experience that begins before the guest has put down the suitcase. The hosts who do think about it consistently see it in the reviews. “Felt like a hotel from the moment we walked in.” “There was even music playing when we arrived — small detail but lovely.”
The audio environment is the cheapest, most overlooked element of perceived hospitality quality in short-term rentals. A curated, brand-appropriate sonic welcome takes two minutes to set up once and runs for the lifetime of the listing. It is a small intervention with a disproportionate effect on first impressions, and first impressions are what reviews are made of.
From the moment the guest opens the door to the moment they leave the keys, a short-term rental stay has three distinct sonic moments. Each one shapes a different part of the review the guest will write a week later.
The guest enters after a flight, a train, a long drive. They are tired, slightly disoriented, processing a new space. Soft, warm, low-tempo music greeting them in the living area calibrates the nervous system in the right direction within seconds. A silent apartment with an air-conditioning hum does the opposite. This is the most disproportionate audio touchpoint in short-term rentals: a small intervention with a large effect on first impressions.
Role: welcome, first impression, review opening.Over the next two or three days, the guest cooks in the kitchen, has a glass of wine on the terrace, reads in the living room, hosts a friend for an evening drink. The audio environment runs in the background of all of these moments. A curated radio that adapts to the time of day — brighter and more uplifting in the morning, calmer in the afternoon, warmer in the evening — creates a coherent backdrop that the guest barely notices consciously, and that contributes meaningfully to the perception of a well-designed stay.
Role: sustain experience, build memory, justify rate.The guest is packing, doing a final check of the apartment, leaving the keys. The last impression carries weight in the review. A warm, coherent sonic close — not silence, not the last random track that happened to be playing — leaves a small but real positive trace on the way out. The review the guest writes three days later will be influenced by it, even if they cannot articulate why.
Role: positive closure, return-visit intention.There is a useful parallel between a short-term rental stay and a radio programme. Both unfold over time with a clear beginning, middle and end. Both modulate energy through the experience. Both succeed or fail on the quality of the editorial craft behind them.
The five curated stations are editorially supervised by Emanuele Carocci, a radio broadcaster with over 20 years of professional on-air experience. He works as a host on national commercial radio and leads the music curation team at My Corporate Radio.
His perspective on rental audio comes from the discipline of building radio programmes with a narrative arc: opening, development, closing. A guest stay has exactly the same structure. The arrival is the opening. The stay is the development. The departure is the closing. The craft of pacing a two-hour radio programme and the craft of pacing a three-day stay are, in their essentials, the same craft.
The difference compared to algorithmic playlists from consumer services like Spotify, Apple Music or YouTube Music is substantial: every track is selected to work as commercial background in a hospitality context, with coherent dynamics, curated transitions and a consistent mood that supports rather than distracts from the experience the host has designed.
A short-term rental that is listed publicly on Airbnb, Vrbo or any other platform, and that charges a fee for the stay, is a commercial environment for the purposes of music licensing. A comparison of the two main models available for hosts.
| Feature | Consumer streaming (Spotify, Apple Music, YouTube) | My Corporate Radio |
|---|---|---|
| Legal for commercial use | No. Terms of service forbid commercial use. | Yes. Direct license included. |
| PRO fees on catalogue | Separate ASCAP / BMI / PRS / SIAE / SACEM fees required. | None on the MCR catalogue. |
| Curation | Algorithmic playlists. | Curated by a 20-year radio professional. |
| Advertising | Ads between tracks on free plans. | Zero ads, ever. |
| License certificate | Not provided. | Issued in the host name. |
| True annual cost | Spotify £132/yr + PRS+PPL £300-600/yr = £432-732/yrSpotify $155/yr + ASCAP+BMI+SESAC $350-800/yr = $505-955/yrSpotify €143/yr + SIAE/GEMA/SACEM €250-700/yr = €393-843/yr | £156/yr$204/yr€180/yr — all included |
My Corporate Radio operates as a direct licensor of original AI-crafted music under EU Directive 2014/26/EU and in transparency with EU Regulation 2024/1689. Comparison is intended to illustrate the differences between consumer streaming (not legally usable in commercial venues) and a directly licensed catalogue. Performing rights organisations such as ASCAP, BMI, PRS for Music, PPL, GEMA, SACEM, SIAE and SCF remain the reference for their own repertoires, which are outside the scope of this catalogue.
The guest arrives alone, without a human host present, and the room sets the tone for the entire stay in the first thirty seconds. Audio is the cheapest and most overlooked tool for shaping that first impression. A curated sonic welcome contributes to perceived hospitality quality in a way that consistently shows up in reviews.
Yes, with the My Corporate Radio catalogue. The repertoire is proprietary and direct-licensed by My Corporate Radio. The license certificate is issued in the host name and covers the use of the catalogue in the rental property. Each host remains responsible for verifying compliance with the local regulatory framework of their jurisdiction.
The terms of service of Spotify Free, Spotify Premium, Spotify Family, Apple Music, YouTube Premium and Amazon Music restrict usage to personal and domestic use and do not cover public or commercial broadcasting. A short-term rental listed publicly and operated commercially generally falls outside the scope of these consumer licences.
£12.99 per month, billed in GBP. Customers in the US pay $16.99, customers in the EU pay €14.99.$16.99 per month, billed in USD. Customers in the UK pay £12.99, customers in the EU pay €14.99.€14.99 per month, billed in EUR. Customers in the UK pay £12.99, customers in the US pay $16.99. Seven-day free trial, no credit card required. Cancel anytime.
No. The service runs on any device with an internet connection: smart TV, smart speaker, tablet, laptop. Most rentals already have one of these — that is enough. No on-site technician, no new hardware.
The audio system in a short-term rental is controlled by the host, not the guest. The curated radio runs in the background as part of the rental experience, in the same way the linens and the coffee setup are part of the experience. The guest is not expected to manage the audio.
Yes. The platform supports AI text-to-speech in fourteen languages. A welcome message can be generated in seconds and scheduled to play on the day of guest arrival, in the language of the guest.
For two to five units, the standard plan can be replicated for each property. For five units or more across multiple cities, the portfolio plan for multi-property management is designed for that scale.
The five stations are curated by Emanuele Carocci, a radio broadcaster with over 20 years of professional on-air experience on national commercial radio. He leads the music curation team at My Corporate Radio.
Yes. No contract, no commitment. Cancel with one click from the link in the confirmation email.
Related guides from the My Corporate Radio editorial catalogue on commercial audio branding across different venue categories.
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