Studio
MCR Studio is the editorial division of My Corporate Radio. A real newsroom, dedicated to your brand, building your in-store radio every day — music, voice, sonic identity.
An editorial radio tells the brand story, accompanies the in-store or office experience, communicates news — to the employees who work for you and the customers who walk into your stores. That's what we do every single day: the craft of people who do radio for a living, put at the service of your brand.
Without a newsroom behind it, a corporate radio is a channel that dies in silence. With MCR Studio instead, the same sonic identity reaches everywhere your stores or offices need it, with targeted communications for every single location — different in Rome and in Paris, different in the morning and in the afternoon, but always under the same signature.
What we do is what today is called audio branding: treating sound the way you treat the logo, the palette, the packaging — a brand asset, not background noise.
From your communications to the radio on air, every week. Our newsroom builds the schedule for you.
Newsletters, internal communications, announcements, news. Just add our address in copy. Nothing more.
We turn your communications into professional audio, choose the music, build the jingles, schedule the time slots.
Same sound, same sonic identity, everywhere. In Italy or abroad, in one language or in fourteen.
Six capabilities that go into your schedule. A dedicated editorial newsroom that runs the orchestra for you, every day.
Music selection built on your brand identity. Not a generic mood: a real artistic direction that evolves over time.
The emails you already send to your employees become audio messages in the schedule. Voices matched to your brand tone, in 14 languages.
We build the audio brand of your trademark. Recurring themes, transitions, sonic signatures that make the radio recognizable in five seconds.
Same brand, different voices for different countries. Communications in the local language, under the same sonic identity. Global coherence, local presence.
One message for Rome, one for Milan, one for the international branch. All schedulable, controllable from our newsroom.
Onboarding, project kick-offs, company anniversaries, internal events. The radio becomes the flexible channel for your occasions.
Behind MCR Studio there's no off-the-shelf solution. We've built a proprietary infrastructure — streaming, voices, monitoring — designed for those who can't afford the radio to stop.
An email, a brief, a conversation. You tell us about your company, we let you hear what we have in mind for your brand, and we figure out together if it's a path worth taking.
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