Founded in Rome by Emanuele Carocci, RTL 102.5 broadcaster, and co-founder Zaira Fera, MCR positions itself as a third way between mainstream FM radio and consumer streaming apps, with a proprietary music library curated by an editorial team.
My Corporate Radio (MCR) officially launches as an editorial radio service for hospitality, retail and corporate venues. A project that brings to commercial and hospitality spaces the same editorial care of mainstream broadcast radio, with a proprietary music library outside the catalogs of collective management societies.
The project emerges from the intersection of two worlds that rarely talk to each other: high-level broadcasting, made of voices, programming, rhythm and editorial care, and the experience in commercial venues, where music is not a neutral background but an active tool that shapes the time and mood of those who enter.
For years, Italian commercial venues have had two options: FM radio, excellent in many respects but generalist by definition, and consumer streaming apps, built for private listening and improperly adapted to professional use. MCR proposes a third path: a real radio, with its editorial identity, but built from day one for commercial and hospitality spaces.
The service provides clients with a fully in-house produced or directly licensed music catalog, structured into different themed radios designed for different times of the day and different commercial contexts. The client receives a document attesting to the origin of the catalog, and the entire cost is included in a monthly fee.
The MCR catalog is organized into distinct stations, each with its own sonic identity: from relaxing radio for waiting rooms and spas, to dance radio for gyms and retail evenings, from elegant radio for high-end hotels to focus radio for offices, including stations dedicated to Latin atmospheres, classical music and energetic mixes for celebratory moments.
Each station is editorially curated by the team led by Emanuele Carocci. The musical selection is not generated by recommendation algorithms or pulled from consumer playlists, but built track by track taking into account the destination commercial context, the time of day, and the type of clientele.
In addition to musical curation, MCR offers AI-powered voice messages in multiple languages, useful to communicate information to venue customers (announcements, promotions, multilingual welcomes, service communications) without having to hire a speaker for every need. The platform also includes employee management tools, client reporting systems, and integrations with audio systems already installed in venues.
The entire infrastructure has been developed internally: from the streaming system to the client dashboard, from web and mobile players to real-time broadcasting systems. A choice that allows MCR to evolve the product rapidly based on market needs.
MCR's client portfolio spans from large Italian enterprises to the most curated venues in the hospitality and restaurant landscape, up to a recent expansion into the United States market in the short-term rental and multi-property management segment. The service is already active at hotel groups, retail chains, private clubs, car dealerships, spas and wellness centers, supermarkets and large companies that have chosen MCR to accompany the experience of their customers and employees.
MCR is also present through institutional partnerships with representative bodies in the Italian hospitality sector, significantly expanding the audience of venues served.
The "My Corporate Radio" trademark is filed with the Italian Patent and Trademark Office (application no. 302025000164929, classes 35, 38 and 41). The company has also deposited its original assets with Patamu to ensure traceability and protection of the music library and editorial know-how.
My Corporate Radio is a radio service for venues and businesses, dedicated to hospitality, retail and corporate environments. Founded in Rome by Emanuele Carocci, RTL 102.5 broadcaster, and co-founder Zaira Fera, MCR operates with a proprietary music library curated by the editorial team, outside the catalogs of collective management societies, and serves growing clients in Italy and abroad.
Email: press@mycorporateradio.com
We respond to all inquiries within 24 hours, Monday through Friday.