An RTL 102.5 broadcaster and a co-founder come together to create a radio service for venues and businesses. Two distinct paths converging into a project that is unique in the Italian landscape of B2B editorial radio.
My Corporate Radio is the result of an encounter: between Emanuele Carocci, RTL 102.5 broadcaster with extensive experience in national broadcasting, and Zaira Fera, co-founder who brings to the project the organizational and relational care needed to grow a B2B company in a complex sector.
Emanuele Carocci is a broadcaster with years of experience on national frequencies. He co-hosts "La Famiglia Giù Al Nord" on RTL 102.5 in the morning slot from 9 to 11, Monday through Friday — one of the most listened to commercial radio stations in Italy.
Alongside on-air work, he holds a role of artistic direction in other national radio outlets. This dual experience — the voice on air and the editorial direction of programming — is the foundation from which the MCR idea developed: bringing into commercial and hospitality venues the same level of editorial care that defines major national radio.
Zaira Fera is co-founder of My Corporate Radio. Within the project she handles organizational development, client relations and institutional communication. Her contribution is central to MCR's growth: from structuring processes to caring for brand identity, all the way to opening the company's newsroom and institutional channels.
MCR's uniqueness lies precisely in the mix of skills the two founders bring to the project. On one side, the culture of major commercial radio — programming, voices, rhythm, attention to the audience — which is the heart of Carocci's editorial experience. On the other, the organizational and relational care needed to transform an editorial idea into a structured B2B company — which is Fera's contribution.
The result is a service that resembles no other player in the Italian sector: neither a consumer streaming app hastily adapted for commercial use, nor a simplified version of FM radio. MCR positions itself as a category of its own.
Both founders are available for interviews in Italian and English with journalists, bloggers and industry analysts. Requests should be addressed to the MCR press office, indicating the publication, topic, format (written interview, phone, video, text statement) and timing.
My Corporate Radio is a radio service for venues and businesses, dedicated to hospitality, retail and corporate environments. Founded in Rome by Emanuele Carocci, RTL 102.5 broadcaster, and co-founder Zaira Fera, MCR operates with a proprietary music library curated by the editorial team, outside the catalogs of collective management societies, and serves growing clients in Italy and abroad.
Email: press@mycorporateradio.com
We respond to all inquiries within 24 hours, Monday through Friday.